The Summer Expo will be promoted through extensive advertising and editorial in Adirondack Sports & Fitness magazine (circulation: 22,000 monthly with 55,000 readership) beginning in the November 2007 issue. An 8-page special section will be published in the April 2008 issue (available: March 31), which will be the official Expo Guide.

This magazine and Expo website, AdkSportsFitness.com, will also have Expo details (unique visitors: 1,000 per day).

An extensive ad promo campaign will be conducted in regional newspapers, magazines, club newsletters and on radio and television. This will include display ads, print and audio press releases, feature articles and interviews.

Increased Exposure • Increased Leads • Increased Sales!